Managing change article that’s worth a read


Change is nothing new to leaders, or their constituents. We understand by now that organizations cannot be just endlessly “managed,” replicating yesterday’s practices to achieve success. Business conditions change and yesterday’s assumptions and practices no longer work. There must be innovation, and innovation means change.

Yet the thousands of books, seminars, and consulting engagements purporting to
help “manage change” often fall short. These tools tend to neglect the dynamics of
personal and organizational transition that can determine the outcome of any change
effort. As a result, they fail to address the leader’s need to coach others through the
transition process. And they fail to acknowledge the fact that leaders themselves
usually need coaching before they can effectively coach others.

WilliamBridgesTransitionandChangeModel : in this article (that is worth 10 minutes of your time) William Bridges describes three stages of transition:

• Endings
• The neutral zone (explorations), and
• New beginnings.